How can I target the right decision makers for improving my sales?”

With the economy starting to recover, many owners are uncertain where to look for new sales opportunities. The marketplace landscape has certainly changed: competitors may have gone out of business, price competition is still eroding margins, and company layoffs may have reduced sales and customer service staff. The value of a Customer Relationship Management (CRM) system for developing and tracking a company’s go-to-market strategy is […]

My business is losing money right now. What steps should I take to save my business?

Many business owners have been facing uncertain market conditions for the last year. Their customer buying patterns have been disrupted by the uncertainty facing all of us today. Unprofitable operations, a decline in the collateral value of assets used to support bank loans and erosion of working capital from ongoing losses are leading many owners to wonder if their businesses can be sustained.