Turn a Good Idea into a Great Investment Opportunity

By Robert Lehmann, Executive Consultant

Two years’ worth of COVID-related pressures on the workplace have prompted thousands of business leaders with entrepreneurial spirits to decide now is the time to start up their own ventures. Even amid new uncertainties including inflation, the risk of a recession and intensifying geopolitical conflicts, they can turn their dreams into businesses backed by investors.

If you’re such an individual—or helping one—the key here is to take an orderly approach, tap a trusted advisor and understand the differences between how an entrepreneur looks at an idea and how investors will look at it. Here are three helpful steps to clarify and unify these differences before reaching out to prospects:

VISION: Why is this a good idea? It's not unusual that visionaries are looking so far down the road they fail to see the details and variables required for approaching potential investors. A well-thought-out plan will lay out the market opportunity, necessary talent, legal structure and implementation schedule. Like the TV program "Shark Tank," Platinum Group helps by asking tough questions likely to be raised by investors. The final business plan must communicate your vision in the context of the key areas that a funding source wants to understand... MORE