Featured Case Study

Owner’s Sale Transactions Supported by Advance Communications Plan

How Platinum achieved positive reactions among all stakeholders through strategic communications support

Platinum Group was working with a Midwest, family owned business seeking an ideal buyer who could help it reap maximum reward for the family’s 80-year accomplishment without it coming across as a “sell-out.”  The business had grown too large for any one family member to acquire it. It was so large, in fact, that two strategic buyers were found that the family trusted to carry on its community legacy. Yet the family correctly perceived the sale could be mistaken by the local community, employees, business partners, customers and others as abandoning the values and care from 80 years of success. Platinum’s Dale Kurschner stepped in to facilitate strategic communications.... MORE

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