New Brand Identity and Web Site Speaks to Business Owners’ Future

Platinum Group is unveiling its new brand identity and web site to create a more compelling connection with owners of privately held and family businesses.

A new tagline “Your Future. Our Passion” emotionally engages the Platinum Group with the future of the owner’s company and personal life. Platinum’s focus is dedication to achieving each owner’s personal and professional goals.

The firm’s new brand identity combines bolder colors and a sense of movement with a stylized ‘A’ in its name that moves upward, as every business strives to do. It is designed to create visual interest and focus on the key results that business owners have come to expect from working with Platinum:

  • Assess strengths and weaknesses
  • Apply best practices
  • Achieve better performance
  • Advance your business
  • Aspire to a more meaningful future

“Our goal for the updated web site is to start the conversation earlier with owners. Proven expertise with actual results makes it easier for owners to learn how we passionately work with their company based on their specific needs,” according to Steve Coleman, senior partner at Platinum Group. First-time and returning visitors to our new site will see fresh, usable and pertinent content. It also is more readable, applicable and mobile friendly.

“During our re-branding process, we reached out to a number of business owners for their input. Please feel free to provide feedback on the new site so that we can continue to update and improve it.” Email Steve with your feedback at