Strategic sales and marketing expert Becky Amble has joined Platinum Group, where she works with B2B organizations to accelerate growth through improved revenue generation and timely customer information. This can be in a turnaround, due diligence or pre-investment situation.
A best-selling author of more than 10 books, Becky often starts out by asking questions such as these (see how you fare by answering using a scale of 1 to 5, with 1 being “not at all” and 5 being “very”):
- Are your plans for growing your business working the way you want?
- When you wake up, how clearly do you know what needs to be done today to grow sales?
- How confident are you in knowing what your customers want and care about?
If you answered 3 or less to any of these questions, a conversation with Becky would be beneficial. For more than 30 years, she has worked with numerous organizations and more than 40 CEOs to improve revenues and profits, especially in the med-tech, high-tech, manufacturing and services industries.
“It boils down to stepping back and focusing on what a business wants to accomplish, and laying out a workable plan to get it done,” she says. “You usually don’t need to redo your website or spend a lot of money, it’s a matter of ensuring you understand what your customers want, develop a solid plan with measurable goals and objectives, and then implement and stick with it.”
Becky’s services include a comprehensive marketing assessment to identify gaps in marketing effectiveness and provide insights for improvements. An initial conversation with her is free and the assessment is only $1,000 and can be credited toward any future work. For more information or to run a question by her, email becky.amble@theplatinumgrp.com or call 612-327-6318.