Everyone talks about culture. Everyone believes that a good culture is necessary to success in business. Yet, our understanding of what it takes to build a great culture is amazingly immature because, in part, we don’t know how to define what culture is. Consider these definitions that a quick Google search will give you:
“In other words culture can be defined as an evolving set of collective beliefs, values and attitudes. Culture is a key component in business and has an impact on the strategic direction of business.








